June 19, 2025
The Mexican Pork Exporters Association (MPEA) has joined the “El Cerdo Cae Bien” campaign, an initiative led by the Instituto Mexicano de la Porcicultura (IMP) to promote the flavor, versatility, and nutritional value of pork.
Through this collaboration, MPEA reaffirms its commitment to supporting initiatives that encourage greater awareness of pork and highlight the attributes that make it an important part of a balanced diet and a high-quality food choice.
The campaign also recognizes the contribution of Mexican Pork’s trusted commercial partners, whose dedication and commitment help deliver products that meet the highest standards of quality and excellence. These commercial partners include Altosano, Bachoco, GENA, Granjero Feliz, Kekén, Kowi, PROAN, Soles, and Yoreme.
Mexican Pork invites consumers and industry stakeholders to follow the initiatives of the Instituto Mexicano de la Porcicultura and continue promoting the benefits of pork through collaborative efforts that strengthen the industry and reinforce confidence in Mexican pork.
